Team NIXAR presented an Augmented Reality platform which helps in making marketing immersive and interactive to win the top spot at Finnovatica 2018-19. The Final Arena Round had seven dynamic prototypes from six teams from premier engineering institutes competing closely, with use cases within the realm of financial services. The enthusiasm and determination of the students was a clear sign of the new age of innovation and entrepreneurial spirit among young engineers in India. Team NIXAR comprising of Nikhil, Parth Sachdev, Prashant Verma, Kushal Agrawal and Lisa, from PES University Electronic City Campus won cash prize of 10 lakh rupees in finale. The team was mentored by Nitin from Fullerton India. Finnovatica programme seeks out ideas from talented students for developing innovative digital solutions that can be used to redefine the retail and rural lending landscape in India. The final round was held in Mumbai on June 4, 2019.