Best Paper at MARKCON 2020

Abhishek S and Rahul Krishna of 8th sem Mechanical Engineering, PES University, under the guidance of Dr. Jessy Nair, Associate Professor, Dept of MBA, presented a paper titled "Millennial State of Mind : Testing perceptual factors of aspirational luxury products among urban millennials in India" and won The best student research paper award at the International Conference On Marketing - MARKCON 2020 hosted by Indus Business Academy.