Guest Lecture on Management of Services

Students of hospitality and event management program got an opportunity to know more about the role and functions of sales in hotels, increasing influence of digital marketing and the importance of interpersonal skills to succeed in services sector. Rohan Bagal, Sales Executive, Ibis City Centre, and alumnus of PESU, shared practical insights about the challenge faced by marketers to sell or communicate services to a customer and how the challenges are overcome.