Dr. Jessy Nair, Associate Professor, MBA Department received the award for Best Paper in Pedagogical Innovations for the paper titled Co-creation for continuous learning at MARKCON2020, Marketing Ecosystems and Innovations. The nomination was submitted in three parts: nomination details, innovation statement and annexures. The final round involved quizzing by the jury of Dr. Moutusy Maity, Professor-Marketing, IIM-Lucknow and Dr. Tapan Sarker, Griffith University, Australia. The International conference, open for faculty in marketing domain was held from 9-11 January, 2020 at IBA, Bangalore.