ANALYTICS UNITE - THE POWER OF INSIGHTS

A Symposium on “ANALYTICS UNITE - THE POWER OF INSIGHTS” was organised by Department of Management Studies held on 22nd December 2021 at the PES University – Ring Road Campus.

The session began with a welcome note by Dr. Veena A, Chairperson MBA Program. Dr. J Suryaprasad Vice-Chancellor PES University addressed the gathering, in his address he mentioned about his experience in Motorola and how they overcame the challenge through data analysis. He mentioned that “Data is not number crunching any more, it is much more beyond”.

Dr. U Dinesh Kumar, Chairperson, Data Centre and Analytics Lab - IIM Bangalore, the keynote speaker, gave insights about the innovations driven by data and how analytics is changing the innovation with an example of Facebook relationship break-up data. He talked about how Indian industries are using AI and analytics for good decision making. He gave the example of how Bigbasket used Google page ranking algorithm based on keywords and ramped up their customer experience. Akshaya patra is a good example to show that analytics is not only used in large scale industries but also in SMEs. He also mentioned his current research on Neonatal Sepsis using Machine Learning to reduce the mortality rate in infants. He concluded by talking about ethical use of AI.

Abhijeet Neerkaje, Senior Director, Data Science and Analytics - Target, also an alumnus of PES University talked about the use of analytics in retail industry and their trends. He briefed about some of the success strategies used by Target post pandemic, how supply chain management can be more efficient through AI. He discussed the three important cornerstones of analytics and briefed the students on how to choose their career path in various industries.

Swati Ramanujam, Apprentice Leader, MU Sigma gave her insights about evolution of analytics at the time of Covid-19. She talked about digitalisation, multi-touch attribution, agent based modelling and mitigating supply chain risk. She concluded her session with some of the algorithms built by MU Sigma for their clients.

Venkatesh Paramsivam, Deputy General Manager, Cloud operations Mercedes- Benz, briefed about “Data Driven Development”. He mentioned about product development of various companies like Netflix, Flipkart, Google which is based on data. He briefed about development and operations for optimising speed and stability in automobiles and concluded by mentioning that analysing the product requirement, development and operations analytics which gives the best decisions and in-turn gives the best product.

Dr. Shailashree Haridas, Dean Faculty of Commerce and Management presented the vote of thanks.