Guest Lecture on creativity and design in event industry

Creativity is key to coming up with designs that can transform events to realize new economic benefits and enhance engagement. Mr Anish Ranjan, founder and Creative Head of Paper Kraft Design Studio shared insights about developing content and use of digital tools, the importance of collateral, and techniques to boost social media presence in event operations. The guest lecture on understanding the essence of creativity and design in event management was organized by the department of BBA HEM on April 11, 2022.