Field visit to understand liquor retailing
Students got an opportunity to understand store formats of alcoholic retail space, pricing techniques and types of promotional pitch and upselling techniques. The field visit to Tonique, south India’s largest liquor retail store was organized by the department of BBA HEM on January 25 and February 1, 2023.
- #Innovative
- February 03, 2023
- Viewed - 825
- Liked - 4
