Amul India hosts talented chefs to present unique native cuisine on its social media sites. Prof Sivaram was invited by Amul India to demonstrate the recipe of a native cuisine. He rustled up a Chettinadu dessert called Kavuni Rice Halwa, black rice pudding, a Chettinadu delicacy for Amul’s global audience. Encouraged by the response to the show, Amul expressed interest in hosting more culinary shows curated by the department of the university. Prof. Sivaram R is an Asst. Professor in the department of BBA-Hospitality and Event Management. The session was held on June 15, 2020 on Amul Facebook Live for #SimpleHomemadeRecipes series garnering over 125 K views.