Tuesday Talk on creating impactful LinkedIn presence

The talk about using LinkedIn effectively by students was delivered by Anmol Garg, popular standup comedian and an entrepreneur. Being a LinkedIn influencer, he believes that LinkedIn can help improve one’s professional career dramatically. For students, a resume is an important part of career growth. Anmol answered the question of how effective a Resume should be for students. Students who do not use LinkedIn effectively are more familiar with Instagram which is used by 99% of people with access to mobiles. Anmol felt that LinkedIn is one’s resume. But this question might arise at the same time “why LinkedIn and no other job-related platforms?”. Anmol observed, “LinkedIn is a platform where people get to know you better than cold connections which can be seen in other platforms. LinkedIn has many similar features as that of other Platforms but it enables rapid networking because it has earned its trust with companies as well as employees.” In the session, one of the attendee’s LinkedIn profile checks was done based on fields of marketing and finance. Anmol was of the view that marketing based LinkedIn profiles should have many valid certificates that show one’s capability. The main reason for usage of LinkedIn is getting a job and further, to create a brand of our own and also to gain followers. Followers are gained by networking which means contacting as many as people on LinkedIn and discussing with them about marketing and by giving value to the content shared on the platform. “It’s all about how well you are connected to people, how many connections you have”. Finance based LinkedIn profiles should contain share market info, decoding start-ups finance structure, current affairs on finance related topics. The main thing to take into consideration is not to state obvious facts. The site can be monetised by creating a course that helps others. Profile building is key to maximizing the effectiveness of Linkedin presence. Profile photo must be in formals. Description like MBA student at PESU may not stand out and instead Here to market marketing would attract the searcher or finder to know about you more. Upload a photo that makes you sell to the companies. Maybe a photo of you addressing a huge audience. This says that you are more into networking. Writeup on About is where the actual you or your ability is known. Here you should share your unique knowledge that people don’t know and are keen to know about. Make sure it is in the form of a four lined story. Example: Title (movie reference) as “wolf of wall street” and then explain the selling of pen instance in marketing and finance terminology. Recommendations matter. “Do not ask them to give recommendations instead type from their phone!”. Sounds silly right but that's a fact. Everyone is busy building up their career life so go for it because we don’t know who watches us. Maintaining consistency in LinkedIn posts, may lead you to 1 among 133 CMO’s. Video posts reach people on the platform faster than text posts. Do not post long paragraphs. Let the text be catchy and with some humor. Do not feel hesitant to showcase yourself, as said earlier, it is a game of consistency. Make sure you are under the spotlight. Share your experience as people are here to know more about your ability. Show people that you refer to many articles in daily life. For example, while conversing with people discuss current affairs on LinkedIn. One of the references from Anmol Garg was “Seth Godin” “sales hacks” who blogged everyday for 11 years and many of his posts found mention in business books. Anmol Garg, a popular LinkedIn influencer who runs a sales training company called Sales5X which helps startups with sales strategies, is an alumni of PESIT, batch 2010. The Tuesday Talk was hosted online by the Department of MBA on January 11, 2022.