Experiential Learning at MAX Brand Relaunch: PES University Students in Action

On 11th October 2025, students from PES University (1st, 3rd, and 5th semesters) had the unique opportunity to participate in the MAX Brand Relaunch event at Phoenix Market City, Whitefield, Bengaluru. This hands-on experience gave students a front-row seat to the dynamic world of retail event management.

Event Highlights

• Students assisted in crowd management and celebrity coordination, forming a human chain around renowned movie artist Kalki Koechlin.
• They observed visual merchandising strategies, brand identity execution, and customer engagement techniques during a large-scale retail relaunch.
• The event offered exposure to front-of-house operations, live promotional activities, and influencer-driven brand interactions.

Key Learnings

• Understanding the nitty-gritty of event coordination and crowd control.
• Gaining insights into brand positioning and marketing strategies in real-world scenarios.
• Experiencing the importance of teamwork and adaptability in high-pressure environments.

This experiential learning initiative reflects PES University’s commitment to bridging classroom knowledge with industry practice, preparing students for careers in hospitality, retail, and event management.