The Art of Storytelling Unveiled: Yogesh Master Inspires IJMC Students at PES University

Stories shape cultures, spark emotions, and give voice to lived experiences. Celebrating this essence of creative expression, the Institute of Journalism and Mass Communication (IJMC), PES University, hosted an inspiring expert talk by Yogesh Master, a celebrated Indian filmmaker, writer, and music director from the Kannada film industry, during the Academic Year 2025–26.

The session was held at the PESU IJMC Campus, RR Nagar, Bengaluru, and witnessed enthusiastic participation from students eager to gain insights into the real-world dynamics of storytelling and filmmaking.

A Multifaceted Creative Journey
Yogesh Master is widely known for his versatility across multiple creative roles, including directing, screenwriting, lyric writing, dialogue writing, acting, and music composition. Drawing from his rich and diverse career, he offered students a rare, multi-dimensional view of the creative process in Indian cinema.

Through personal anecdotes and professional reflections, he highlighted how exploring varied creative roles helped shape his storytelling voice and artistic vision.

Stories Rooted in Experience
One of the key themes of the session was the importance of lived experience in storytelling. Yogesh Master encouraged students to look beyond imagination alone and instead engage deeply with people, places, and everyday realities.

He emphasized that

• Authentic stories emerge from observation and emotional honesty
• Creativity grows when one is curious and receptive to the world
• Personal experiences, when thoughtfully reflected upon, form the strongest narratives

This perspective resonated strongly with students pursuing journalism, literature, filmmaking, and mass communication.

Bridging Technique and Emotion
Addressing aspiring writers, filmmakers, and media professionals, Yogesh Master spoke about the delicate balance between technical skill and emotional truth. He stressed that while mastering tools and techniques is essential, it is sincerity and courage in self-expression that truly bring stories to life.

His talk provided practical insights into

• The mindset of a working filmmaker and lyricist
• The discipline required to sustain creativity in the industry
• The role of vulnerability and conviction in impactful storytelling

An Inspiring Takeaway for Aspiring Media Professionals
Students left the session with a renewed understanding of storytelling—not merely as a craft, but as a deeply personal and social responsibility. Yogesh Master’s reflections on creative courage, persistence, and authenticity served as powerful motivation for young communicators and artists.

Strengthening Industry–Academia Engagement
The expert talk reinforced PES University’s commitment to experiential and industry-integrated learning, offering students meaningful exposure to accomplished practitioners who actively influence contemporary Indian cinema and media.

By bringing creative professionals like Yogesh Master to campus, PES University continues to nurture confident, thoughtful, and industry-ready storytellers for the evolving world of media and communication.