Navigating the Realities of Journalism: S. R. Shivakumar Shares Industry Insights at PES University

In an era of rapid media transformation, understanding both the opportunities and challenges of journalism is critical for aspiring professionals. With this objective, the Institute of Journalism and Mass Communication (IJMC), PES University, hosted an insightful media talk on “Opportunities and Challenges of Journalism” by Mr. S. R. Shivakumar, Founder and Chief Editor of Ahinda News, during the Academic Year 2025–26.

The session was held at the PESU IJMC Campus, RR Nagar, Bengaluru, and offered students a candid and experience-driven perspective on the realities of the journalism profession.

A Career Spanning Broadcast and Independent Media
Mr. S. R. Shivakumar brings with him a distinguished media career that spans television journalism, content leadership, and media entrepreneurship. As a former Programme Director at Udaya TV, he directed over 100 television episodes, including the widely recognized programme “Ditta Hajje” in 2015.

Sharing his professional journey, he spoke about his evolution from a leadership role in mainstream television media to founding Ahinda News, highlighting the courage, resilience, and vision required to build an independent media platform in today’s competitive landscape.

The Changing Landscape of Journalism
A major focus of the session was the rapid transformation of journalism in the digital age. Mr. Shivakumar addressed how technological advancements have dramatically changed the way news is produced, distributed, and consumed.

While acknowledging the advantages of speed and reach offered by digital platforms, he also drew attention to the challenges faced by modern journalism, including

• Maintaining credibility and trust
• Ensuring financial sustainability
• Retaining ethical standards amid intense competition
• Engaging audiences in an increasingly fragmented media environment

His discussion provided students with a realistic understanding of the complexities shaping contemporary journalism.

Core Values That Define a Journalist
Beyond technology and platforms, Mr. Shivakumar emphasized the timeless values that lie at the heart of responsible journalism. He stressed that regardless of medium, a journalist must consistently uphold

• Integrity in reporting
• Curiosity to question narratives
• Courage to speak truth to power

He reminded students that ethical commitment and public responsibility remain non-negotiable, even as formats and technologies evolve.

A Real-World Perspective for Aspiring Journalists
The media talk offered students a grounded, honest look at life in journalism—far beyond textbook definitions. Through lived experiences and practical insights, Mr. Shivakumar encouraged students to approach journalism with discipline, adaptability, and a strong moral compass.

The interaction resonated strongly with aspiring reporters, editors, and media professionals, helping them align expectations with the realities of the profession.

Strengthening Industry–Academic Engagement
The session reaffirmed PES University’s commitment to industry-integrated learning, providing students with invaluable exposure to seasoned professionals who actively shape the media landscape.

By hosting media talks such as this, IJMC continues to bridge the gap between academic learning and real-world practice, preparing students to enter journalism with clarity, confidence, and purpose.