Students of BBA HEM got an opportunity of curating a press conference that officially inaugurated the upcoming edition of a celebrated event. The first-hand experience of managing the event flow, welcoming guests and liaising with sponsors and media personnel was valuable learning. The press conference launching the Bengaluru Midnight Marathon to be held on Dec 8, 2018 was addressed by Mahesh Bhupathi, Indian tennis player and Shalini Saraswati, Indian Blade Runner. The initiative, aimed to create a platform to raise funds for health, education, social welfare and rural enlistment projects is supported by leading sports and film personalities and backed by companies for employee engagement and brand visibility and NGOs for raising funds and creating awareness on their cause. The press conference was held at a glitzy venue in Bangalore on October 30, 2018.