The brainstorming event saw PES University students of engineering and design, competing with peers globally for real-life implementation of innovations selected by Honda. Connected cars based on concepts of 5G communication, autonomous car and ride sharing, and emotion-based service provisioning are changing the ways cars are being used. Xinova on behalf of Honda conducted the event to seek innovative ideas from student innovators on application of emotion-based personalized services for the connected car. The interactive session saw the participants come up with inventive ideas. Experts from Xinova, Chris Buntel, Issac Pek and Ramakrishnan Vaidyanathan did a rapid fire screening and guided them on how to select-reject-improve ideas. The participants then submitted their solutions highlighting why Honda should select their solution. Xinova was appreciative of the ideas presented by the students in a short span of time. Xinova is a collective of 12000+ innovators working with large companies to help them solve their research and product development challenges. The day long Ideathon was held on July 14 on the campus.