Understanding immersive art exhibitions

The events industry is catering to the growing public interest by going beyond observing art to experiencing and sharing it actively. Students experienced some of the world’s famous paintings, which included The Starry Night, Sunflowers and Potato Eaters to name a few, enhanced sensorially by technology at Van Gogh 360 Exhibition. The story behind each of them unravelled with new visual and auditory dimensions. Students got an opportunity to learn more about the process of multi projection screens. audio stitching and seamlessly combining projectors. The visit to Van Gogh Studio, Bhartiya Mall, Bengaluru for students of BBA HEM was organised by the department on September 15, 2023.