Create‑X: Exploring Brand, AI, and Entrepreneurship at PES University

The Faculty of Management and Commerce at PES University hosted an inspiring and knowledge‑packed interaction session titled “Create‑X: Brand. AI. Entrepreneurship” on February 10, 2026 at Mech Block 304, Electronic City Campus. Led by Gurmeet Oberoi, the session brought students face‑to‑face with practical insights on how modern businesses can harness artificial intelligence, brand strategy, and disciplined execution to achieve sustainable success.

Bridging AI and Entrepreneurship
The session focused on demonstrating how AI tools can transform entrepreneurial strategy—from identifying opportunities and understanding market behavior to optimizing customer engagement and improving decision‑making. Students were introduced to the ways technology enhances the entrepreneurial journey, making innovation more accessible and impactful.

Building a Powerful Brand
A significant part of the interaction emphasized the role of strong brand identity. Students learned how clarity, consistency, and value-driven messaging help businesses stand out in competitive markets. The discussion highlighted how a compelling brand story not only attracts customers but also builds long‑term loyalty and trust.

The Foundations of Business Growth
Gurmeet Oberoi also unpacked the essential components of sustainable business development, including

• Lead generation strategies that bring the right audience into the sales funnel
• Sales effectiveness practices that convert prospects into customers
• Clear and consistent communication, both internal and external
• Financial discipline as a core pillar of long‑term stability

These elements, when practiced together, create a strong and scalable foundation for business expansion.

Sustainable Entrepreneurship Through Ethics and Consistency
The session concluded by emphasizing the importance of ethical practices, consistent value creation, and long‑term thinking. Students were encouraged to see entrepreneurship not just as business creation but as a holistic process that integrates strategy, technology, creativity, and responsibility.