Learning event management hands-on

Students as research interns handled the tasks of interacting and collecting data from domestic and foreign visitors to a leading trade show to understand jewelry purchase patterns. Each of them interviewed and gathered quantitative and qualitative data from over four hundred respondents. The students of BBE HEM played a key role in collection, mapping and collating data thet is vital for market insights at India International Jewellery Expo (IIJS) held at BIEC from March 17-20, 2023.