Guest lecture on trends and opportunities in mixology

Mixology is evolving with the consumer trend of being open to experimenting which is giving mixologists freedom to innovate and elevate cocktail experiences. Mr. Pradyumna, alumni of 2013 batch and who holds the spot of world's third best mixologist shared insights about crafting experiences and creating a positive atmosphere that leaves a lasting impression and starting a venture be it a bar, a consultancy, or even a brand. The guest lecture on trends and opportunities in mixology was organized by the department of BBA HEM on January 12, 2024 at RR campus.