Guest talk on tech trends in events business

Globalization powered by virtual and hybrid events, increased reach and accessibility, enhanced content sharing and knowledge exchange is driving decisions based on data-driven insights and analytics. Mr. Mayank Banka, co-Founder and owner of Samaaro talked about how live translations, Metaverse experience, smarter matchmaking, content personalization, virtual assistants, facial recognition, block chain, holograms, sentiment analysis, smart badges and sustainability are gaining importance and widespread use in the events industry. Guest talk on tech trends in events business was organized by the department of BBA HEM at RR campus on February 16, 2024.