Reimagining brands

The participating teams were tasked with reimagining existing brands in entirely new contexts. The outcomes reflected a strong blend of creativity, critical thinking, and presentation skills. The diversity of brand reinterpretations showcased originality and an understanding of real-world market contexts and consumer behavior. In a fireside chat Mr. Atul Khola, lead designer at CRED shared insights into the evolving landscape of design and branding. He emphasized the importance of human-centered design and meaningful storytelling. The evaluation panel included Ms. Ankitha Daulath, Creative Director at Cwerky Studios and Mr. Ajay Krishnan, Design Strategist and former Design Lead at Byjus. Their industry perspectives and in-depth analysis contributed the learning experience. Winning Team: Siddharth Murali, Shreyas Srinivasan, Ambika Ashok, Saanvi Ragavendra. First Runner-up Team: Rahul Ratan V, Ashwath B, Sudhanva M, Sidharth Devan. Second runner-up Team: Thanmai Sai D, Ryan Chetty, Vivin P, Fatema. The BrandBaaja Designathon was conducted by DSGNR club on April 12, 2025 at RR campus.

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