Innovation often begins with a simple idea—sometimes even with a photograph of an everyday object. This spirit of creativity, spontaneity, and communication came alive at PES University’s Faculty of Management and Commerce during the exciting club activity “Click to Pitch”, organized by INCORATES – The Literature and Communication Club, on January 21, 2026.
The event brought together some of the most dynamic young minds from the BBA and BBA (Business Analytics) programs, creating a space where imagination met strategy, and communication blended with creativity.
A Fun Twist to Creativity: Round 1 – Click to Create
The first round kicked off with high energy as teams participated in a lively Flip the Cup challenge. Quick reflexes were rewarded—teams that succeeded were granted the opportunity to venture across campus, click a photograph of any object, and reinterpret it in three unique ways to form the foundation for their product idea.
Those who didn’t clear the challenge weren’t left behind; they conceptualized product ideas purely from imagination.
The round tested:
- Creative thinking
- Observational skills
- Marketing mindset
- Ability to find innovation in everyday items
It was a reminder that inspiration can come from the simplest things around us when we choose to look closely.
Words That Win: Round 2 – Pitch Perfect
Communication took center stage in the second round. Each team received a base limit of 100 words to pitch their product. But gaining additional word allowance wasn’t so straightforward.
Participants took on a Tongue-Twister challenge, where performance decided how many extra words they could earn. A roll of the dice then multiplied the excitement—each number equaled that many tens of words added to their pitch limit.
In this round, teams presented:
1. Visual Pitch
- Product name
- Photograph captured in Round 1
- A compelling tagline
2. Verbal Pitch
A crisp explanation of the product idea—all while avoiding a “banned word” assigned to them.
This pushed participants to think on their feet and use language strategically.
The round was judged on:
- Rule adherence
- Clarity and impact of visual + verbal pitch
- Originality of idea
- Communication effectiveness
Judges & Guidance
The event was evaluated by the esteemed panel:
Prof. Divya Kumar, Prof. Pratibha Dutt, and Prof. Chandrasekhar, with faculty support from Prof. Soumya B.
Their insights and feedback added tremendous value to the learning experience.
Participation & Winners
With 25 teams and 114 enthusiastic participants, the event buzzed with energy and innovative ideas.
Winners
1st Place – Throne Featured in Game of Thrones
- Amulya Bellary
- Aprameya B Virat
- Aastika Mishra
- Ashith Gowda
- Tejshwaran S
2nd Place – Coffee Machine & Vending Machine (2 teams)
- Aryan Bakshi
- Sai Raksha Jayanth
- Amrutha S N Raju
- Riya S Patel
- Sushraavya Rao
- Vyshanvi V
- Smruthi P Rao
- Sohan
- Yashwanth K
3rd Place – Camera
- Bhoomika Yadav P
- Aditi B S
- Deepika S
- Deeksha N
Behind the Scenes: The Organizing Team
The seamless execution of the event was made possible by INCORATES and the student organizing core team, who handled:
- Event planning & logistics
- Registration & communication
- Monitoring & mentorship
- Photography
- Ground execution
Their dedication ensured that the event ran smoothly from start to finish.
Key Takeaways for Participants
Events like Click to Pitch offer more than just competition—they help students develop essential, real-world skills:
- Teamwork & collaboration
- Strategic thinking
- Time management
- Creative problem solving
- Quick decision-making
- Marketing & communication abilities
These learnings stay with students far beyond the activity, shaping their future careers and perspectives.
Conclusion
Click to Pitch wasn’t just another club activity—it was an immersive creative experience.
It showcased how innovation thrives when imagination is encouraged and communication is challenged. The students of PES University demonstrated remarkable enthusiasm, creativity, and confidence, making the event a memorable success.
